AI SDR tools cost anywhere from $30 in pay-as-you-go credits to $45,000 or more a year. Self-serve tools publish their prices: Explee sells 750 emails for $30, Outbound Labs starts at $149 a month for 5,000 emails, and AiSDR runs $250 to $2,500 a month. Sales-led tools such as 11x, Artisan and Qualified sell annual contracts and mostly do not publish prices.
- Cheapest public entry
- $30 for 750 emails (Explee)
- Typical self-serve plan
- $149–900 a month
- Enterprise contracts
- About $36,000–45,000 a year reported (11x)
- Prices checked
- 16 October 2026
AI SDR prices, side by side
The table lists each vendor’s entry price as published on its own site or as reported by a third party, with the source at the bottom of the page. Prices change often, so check the vendor’s site before you buy.
| Tool | Entry price | How it is billed | Trial |
|---|---|---|---|
| Outbound Labs | $149 / month (5,000 emails) | Monthly plan, public price | 750 emails free, no card |
| Explee | $30 for 750 emails | Pay as you go, public price | Paid starter credit |
| AiSDR | $250–2,500 / month | Tiered plans, public price | No free trial listed |
| Reply.io (Jason AI) | About $500 / month for Jason AI | Add-on to Reply plans, billed annually | Trial on base plans |
| Artisan (Ava) | Quote only (previously $250–600 / month reported) | Sales-led | Demo |
| 11x (Alice) | About $36,000–45,000 / year (reported) | Annual contracts, sales-led | Demo |
| Qualified (Piper) | Not published | Sales-led; now part of Salesforce | Demo |
What does an AI SDR cost per email?
Cost per email is the fairest way to compare tools that bill by volume. It only works where the vendor publishes how many emails a plan includes.
| Plan | Price | Emails included | Cost per email |
|---|---|---|---|
| Explee, pay as you go | $30 | 750 | $0.040 |
| Outbound Labs Growth | $149 / month | 5,000 | $0.030 (extra emails $0.03) |
| Outbound Labs Scale | $499 / month | 25,000 | $0.020 (extra emails $0.02) |
Contact data is a separate cost to watch. Outbound Labs connects to B2B data providers through their APIs, and that data is billed by the provider on your own account. Ask every vendor whether data is included, capped or billed per contact.
Why are AI SDR prices so different?
The vendors sell different things under the same name. Self-serve tools such as Outbound Labs, Explee and AiSDR price the work itself: emails sent, contacts researched, mailboxes warmed. Sales-led tools such as 11x, Artisan and Qualified price a “digital worker” on an annual contract, often with onboarding and a customer success team included. Qualified’s Piper focuses on inbound website conversations rather than outbound email, and it is now part of Salesforce.
How do AI SDRs compare with cold email software?
Cold email tools are cheaper because you do the work they leave out: building the list, writing the emails and handling replies. An AI SDR does that work too.
| Tool | Type | Entry price |
|---|---|---|
| Instantly | Cold email | $37 / month (annual) or about $47 monthly |
| Smartlead | Cold email | $39 / month |
| lemlist | Cold email | $55–69 per seat / month |
| Apollo | Data + engagement | Free plan; paid from $49 per user / month |
| Woodpecker | Cold email | From $7 / month per 100 prospects |
What to check before you buy an AI SDR
- Approval before sending. Can you review campaigns and first emails before anything goes out?
- Sending domains. Does it send from separate, warmed mailboxes so your main domain is protected?
- Data costs. Is contact data included, capped, or billed per contact?
- Contract length. Monthly, quarterly or annual, and what happens if results are poor?
- Reply handling. Does it answer replies and book meetings, or hand every reply back to you?
Frequently asked questions
How much does an AI SDR cost?
Is an AI SDR cheaper than hiring an SDR?
What should I compare besides the monthly price?
Why do some AI SDR vendors hide their prices?
Sources
- Explee pricing page
- AiSDR pricing page
- Derrick: Reply.io pricing
- The AI Agent Index: Artisan Ava
- Coldreach: 11x review
- Salesforce: Qualified acquisition
- Rework: Instantly vs lemlist vs Smartlead
- Revnu: Smartlead vs Instantly vs lemlist
- lemlist pricing 2026
- Zeliq: Apollo pricing
- PricingSaaS: Woodpecker
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