Field notes on outbound.

Eathan Brown · 2 Nov 2026 · 8 min read

SDR agency vs in-house SDR: speed, control, management load and how to switch

SDR agency vs in house SDR compared on speed to meetings, control, management load, contracts, meeting quality and attrition, with a switch-over checklist.

Eathan Brown · 1 Nov 2026 · 9 min read

How much does Instantly AI cost? Plans, credits and the real monthly bill

Instantly AI pricing from Instantly's own pages: outreach, credits, CRM and bundles, cost per 1,000 emails, and the contradictions to check before you pay.

Eathan Brown · 1 Nov 2026 · 9 min read

Lindy AI alternatives: 8 options by job, and what each one bills for

A Lindy AI alternative for every job: Zapier Agents, n8n, Gumloop, Relevance AI, Apollo, Salesforge, AiSDR and Outbound Labs, with a cost for 500 prospects.

Eathan Brown · 1 Nov 2026 · 9 min read

SDR cost statistics: what one SDR seat really costs, in-house, outsourced and AI

SDR cost statistics for 2026: fully loaded seat cost, ramp, attrition and cost per held meeting for in-house, outsourced and AI SDRs, each number sourced.

Eathan Brown · 31 Oct 2026 · 5 min read

What is an autonomous SDR? Definition, levels of autonomy and how to tell the real thing

Autonomous SDR defined: what the label means, the autonomy levels from drafts to autopilot, how it differs from an AI SDR or sequencer, and a 4-question test.

Eathan Brown · 31 Oct 2026 · 7 min read

Explee vs 11x: pricing, control and which one fits your team

Explee vs 11x compared side by side: $30 pay-as-you-go against a reported $36,000+ annual contract, plus channels, data, reviews and who should pick which.

Eathan Brown · 31 Oct 2026 · 9 min read

Go-to-market strategy for startups: how to pick a first channel and run it in 90 days

A go to market strategy for startups that starts with outbound: when it fits, how to pick the first channel, the capacity maths and a 30/60/90 plan with stop rules.

Eathan Brown · 31 Oct 2026 · 7 min read

Is Artisan AI worth it? Pricing, credit math and what to test first

Is Artisan AI worth it? Conflicting prices compared, credit-to-cost-per-meeting math, the approval question and a 30-day test to run before you pay.

Eathan Brown · 31 Oct 2026 · 8 min read

Sales cold email templates for recruitment agencies (to win clients, not candidates)

Sales cold email templates for recruitment agencies: four copy-ready emails keyed to hiring signals and fee model, plus follow-ups and compliance basics.

Eathan Brown · 30 Oct 2026 · 8 min read

Qualified pricing: what Piper costs, what the plans include and what to ask

Qualified pricing is quote-only. See the three plans and published limits, what Vendr deal data and third parties estimate, and a break-even check before you sign.

Eathan Brown · 30 Oct 2026 · 8 min read

Saleshandy review: is it worth it for cold email in 2026?

Saleshandy review built from the vendor's own pricing page and review-site themes: real monthly cost for 9 mailboxes, credit limits, and who should skip it.

Eathan Brown · 30 Oct 2026 · 10 min read

Smartlead alternatives: 7 options, real prices, and what switching won't fix

Smartlead alternatives compared from vendor pricing pages: Instantly, Saleshandy, Salesforge, Apollo, AiSDR and more, with cost per 1,000 emails.

Eathan Brown · 29 Oct 2026 · 8 min read

AI in sales examples with real numbers: who reported them and what people had to do

AI in sales examples from SaaStr, Salesforce, Microsoft and NetSPI, with the reported results, who reported them and the human work each one needed.

Eathan Brown · 29 Oct 2026 · 8 min read

Is 11x worth it? Cost, break-even and what to ask before you sign

Is 11x worth it? Reported pricing, a break-even table for meetings booked, the break-clause risk, and a checklist to run before signing an annual contract.

Eathan Brown · 29 Oct 2026 · 5 min read

What is GTM engineering? A plain definition, an example and what it costs

What is GTM engineering? A plain definition, a worked signal-to-meeting example, how it differs from RevOps with job-posting data, and when to hire one.

How to build an automated sales process in 7 steps, and when to let it run alone

Build an automated sales process in seven steps: write it by hand, automate research first, ramp volume, set stop rules and loosen approvals in stages.

Eathan Brown · 28 Oct 2026 · 9 min read

lemlist vs Mailshake: which is better, and what does each cost for your team size?

lemlist vs Mailshake from both vendors' pricing pages: cost for 1, 3 and 5 users, mailbox limits, LinkedIn rules, stale claims to ignore and who should pick which.

Intent data

RB2B pricing: what each plan includes and what a visitor really costs

RB2B pricing from its own page: Free, Starter $79, Pro from $149, Pro+ from $199. See what each includes, the cost per identified visitor and hidden costs.

Relevance AI reviews: is it worth it for outbound sales?

Relevance AI reviews pulled together: current Pro and Team pricing, a cost-per-lead worked example, G2 themes, and who should skip it for outbound sales.

Sales automation system: the six parts, and a sample campaign wired together

How a sales automation system works, part by part: data, triggers, sequencing, sending, CRM sync and approvals, plus a sample outbound campaign with capacity maths.

Eathan Brown · 27 Oct 2026 · 9 min read

Appointment setting statistics: what the 2026 numbers actually measure

Appointment setting statistics for 2026 with sources and dates: dials per meeting, connect rates, SDR quotas, no-shows and cost per held meeting, decoded.

Eathan Brown · 27 Oct 2026 · 7 min read

Business to business appointment setting: how it works, who does what and when to skip it

Business to business appointment setting explained: who does what, how a meeting gets qualified and handed off, a cost worked example, and when not to use it.