11x sells AI “digital workers”, including the AI SDR Alice, on annual sales-led contracts reported at roughly $36,000–45,000 a year. Outbound Labs is a self-serve AI SDR with public monthly pricing from $149 for 5,000 emails and 750 free emails to start. Both research prospects, write outreach and book meetings; they differ mainly in price, contract and buying process.
- 11x entry
- About $36,000–45,000 / year (reported)
- Outbound Labs entry
- 750 emails free; then $149 a month
- 11x is
- enterprise AI SDR (Alice)
- Prices checked
- 16 October 2026
How do Outbound Labs and 11x compare?
The table covers what each company publishes. Where 11x does not state something publicly, the table says so rather than guessing.
| Outbound Labs | 11x | |
|---|---|---|
| What it is | Self-serve AI SDR | Enterprise AI SDR, sold by sales team |
| Price | $149 / month for 5,000 emails; $499 for 25,000 | About $36,000–45,000 / year (reported) |
| Contract | Monthly, cancel any time | Annual contracts, sales-led |
| Free trial | 750 emails free, no card | Demo |
| Approvals | Every campaign approved before sending | Check with 11x |
| Setup | Paste your website; first campaigns in about ten minutes | Onboarding with the 11x team |
When to choose 11x
You are a larger, funded team that wants an annual contract, onboarding and a dedicated customer success contact.
When to choose Outbound Labs
You want to start the same day without a sales call, pay monthly, and approve every campaign yourself. Outbound Labs is in early access; join the waitlist to get 750 free emails when your spot opens.
Frequently asked questions
How much does 11x cost?
Is there a cheaper alternative to 11x?
Sources
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