Artisan sells Ava, an AI BDR, through a sales-led process; current pricing is quote only, with $250–600 a month reported for earlier self-serve plans. Outbound Labs is a self-serve AI SDR with public pricing from $149 a month for 5,000 emails and 750 free emails to start, and it waits for your approval before any campaign sends.
- Artisan entry
- Quote only (previously $250–600 / month reported)
- Outbound Labs entry
- 750 emails free; then $149 a month
- Artisan is
- AI BDR (Ava)
- Prices checked
- 16 October 2026
How do Outbound Labs and Artisan compare?
The table covers what each company publishes. Where Artisan does not state something publicly, the table says so rather than guessing.
| Outbound Labs | Artisan | |
|---|---|---|
| What it is | Self-serve AI SDR | AI BDR, sold by sales team |
| Price | $149 / month for 5,000 emails; $499 for 25,000 | Quote only (previously $250–600 / month reported) |
| Free trial | 750 emails free, no card | Demo |
| Approvals | Every campaign approved before sending | Check with Artisan |
| Website visitor identification | 1,000 visitors on Growth, 10,000 on Scale | Check with Artisan |
| Setup | Paste your website; first campaigns in about ten minutes | Onboarding with the Artisan team |
When to choose Artisan
You prefer a guided, sales-led setup and are comfortable getting a custom quote.
When to choose Outbound Labs
You want public pricing, a free start and to see your first campaigns the same day. Outbound Labs is in early access; join the waitlist to get 750 free emails when your spot opens.
Frequently asked questions
How much does Artisan cost?
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