Blog

Field notes on outbound

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Pricing

lemlist alternatives: 7 options, what each costs, and when switching won't help

lemlist alternatives compared from vendor pricing pages: Instantly, Smartlead, Apollo, La Growth Machine, Reply.io and AiSDR, with cost per 1,000 emails.

Eathan Brown · 27 Oct 2026 · 10 min read
Strategy

Agency lead generator: how to build one that wins you clients

Agency lead generator explained: what the term means, how to order referrals and outbound, a funnel calculation per client won, and how to protect domains.

Eathan Brown · 26 Oct 2026 · 9 min read
Strategy

A go-to-market template that fits on one page (with a 30-day outbound test)

A go to market template you can copy: ICP with a why-now signal, message, motion and a 30-day outbound test with the capacity math, plus what to skip.

Eathan Brown · 26 Oct 2026 · 8 min read
Strategy

How B2B sales automation works, from trigger to booked meeting

B2B sales automation explained end to end: how triggers and agents run outbound, where a human approves, and what results to expect from published benchmarks.

Eathan Brown · 26 Oct 2026 · 7 min read
Strategy

Meetings booked: what the metric means, and how it differs from held and qualified

Meetings booked is the count of meetings scheduled with prospects. See how it differs from meetings held and qualified, with counting rules and a worked example.

Eathan Brown · 26 Oct 2026 · 5 min read
Strategy

Saleshandy vs Instantly: which cold email tool is better, and for whom?

Saleshandy vs Instantly compared from both vendors' own pricing pages: real plan costs, contact caps, cost per 1,000 emails and who should pick which.

Eathan Brown · 26 Oct 2026 · 8 min read
Strategy

Appointment setting companies: 9 options, what they cost and what they actually promise

Appointment setting companies compared on published price, contract terms and cost per held meeting, from Belkins to CIENCE and Leadium. Checked October 2026.

Eathan Brown · 25 Oct 2026 · 10 min read
Pricing

lemlist pricing: what the plans, credits and add-ons really cost per seat and per email

lemlist pricing from its live page: Email $55-69 a month, Multichannel $87-109 per seat, plus credits. Real cost per seat, per email and per meeting.

Eathan Brown · 25 Oct 2026 · 7 min read
Strategy

Lindy AI reviews: is it worth it, and is it any good for outbound?

Lindy AI reviews pulled together: current pricing, what G2 and Trustpilot say, a cost-per-lead worked example, and who should skip it for outbound sales.

Eathan Brown · 25 Oct 2026 · 8 min read
Strategy

Outsourcing sales: what it costs, when it works and what to keep in-house

Outsourcing sales explained: retainer and per-meeting prices, a cost-per-meeting worked example, when it fails and what to keep in-house before you sign.

Eathan Brown · 25 Oct 2026 · 8 min read
Intent data

RB2B alternatives: what to switch to, what each costs, and when to stay

RB2B alternatives compared using prices from each vendor's own page: Leadfeeder, Albacross, Warmly, Vector and more, plus the cost per identified visitor.

Eathan Brown · 25 Oct 2026 · 9 min read
Deliverability

AI cold email deliverability: the limits and stop rules an AI SDR needs

AI cold email deliverability, step by step: the Gmail, Yahoo and Outlook rules, safe sends per inbox, and the stop rules an AI SDR must enforce itself.

Eathan Brown · 9 Oct 2026 · 9 min read
Copywriting

How AI SDRs personalise cold emails: signals, worked examples and the checks that matter

How AI SDRs personalize emails: the signals they read, a worked example from job post to first line, which signal suits which seniority, and how to test it.

Eathan Brown · 2 Oct 2026 · 8 min read
Intent data

Website visitor follow-up email: who to contact, when, and what to send

A website visitor follow up email that gets replies: pick the right person from the pages they read, send within days, never mention the visit, stay compliant.

Eathan Brown · 25 Sept 2026 · 9 min read
Strategy

AI SDR human in the loop: what to approve, what to escalate, and what to let run

AI SDR human in the loop, explained: what the agent should do alone, what needs approval, what an approval card should show, and which replies to escalate.

Eathan Brown · 18 Sept 2026 · 8 min read