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Strategy

23 guides, newest first.

Strategy

SDR agency vs in-house SDR: speed, control, management load and how to switch

SDR agency vs in house SDR compared on speed to meetings, control, management load, contracts, meeting quality and attrition, with a switch-over checklist.

Eathan Brown · 2 Nov 2026 · 8 min read
Strategy

Lindy AI alternatives: 8 options by job, and what each one bills for

A Lindy AI alternative for every job: Zapier Agents, n8n, Gumloop, Relevance AI, Apollo, Salesforge, AiSDR and Outbound Labs, with a cost for 500 prospects.

Eathan Brown · 1 Nov 2026 · 9 min read
Strategy

What is an autonomous SDR? Definition, levels of autonomy and how to tell the real thing

Autonomous SDR defined: what the label means, the autonomy levels from drafts to autopilot, how it differs from an AI SDR or sequencer, and a 4-question test.

Eathan Brown · 31 Oct 2026 · 5 min read
Strategy

Go-to-market strategy for startups: how to pick a first channel and run it in 90 days

A go to market strategy for startups that starts with outbound: when it fits, how to pick the first channel, the capacity maths and a 30/60/90 plan with stop rules.

Eathan Brown · 31 Oct 2026 · 9 min read
Strategy

Sales cold email templates for recruitment agencies (to win clients, not candidates)

Sales cold email templates for recruitment agencies: four copy-ready emails keyed to hiring signals and fee model, plus follow-ups and compliance basics.

Eathan Brown · 31 Oct 2026 · 8 min read
Strategy

Saleshandy review: is it worth it for cold email in 2026?

Saleshandy review built from the vendor's own pricing page and review-site themes: real monthly cost for 9 mailboxes, credit limits, and who should skip it.

Eathan Brown · 30 Oct 2026 · 8 min read
Strategy

AI in sales examples with real numbers: who reported them and what people had to do

AI in sales examples from SaaStr, Salesforce, Microsoft and NetSPI, with the reported results, who reported them and the human work each one needed.

Eathan Brown · 29 Oct 2026 · 8 min read
Strategy

What is GTM engineering? A plain definition, an example and what it costs

What is GTM engineering? A plain definition, a worked signal-to-meeting example, how it differs from RevOps with job-posting data, and when to hire one.

Eathan Brown · 29 Oct 2026 · 5 min read
Strategy

How to build an automated sales process in 7 steps, and when to let it run alone

Build an automated sales process in seven steps: write it by hand, automate research first, ramp volume, set stop rules and loosen approvals in stages.

Eathan Brown · 28 Oct 2026 · 8 min read
Strategy

lemlist vs Mailshake: which is better, and what does each cost for your team size?

lemlist vs Mailshake from both vendors' pricing pages: cost for 1, 3 and 5 users, mailbox limits, LinkedIn rules, stale claims to ignore and who should pick which.

Eathan Brown · 28 Oct 2026 · 9 min read
Strategy

Relevance AI reviews: is it worth it for outbound sales?

Relevance AI reviews pulled together: current Pro and Team pricing, a cost-per-lead worked example, G2 themes, and who should skip it for outbound sales.

Eathan Brown · 28 Oct 2026 · 8 min read
Strategy

Sales automation system: the six parts, and a sample campaign wired together

How a sales automation system works, part by part: data, triggers, sequencing, sending, CRM sync and approvals, plus a sample outbound campaign with capacity maths.

Eathan Brown · 28 Oct 2026 · 8 min read
Strategy

Appointment setting statistics: what the 2026 numbers actually measure

Appointment setting statistics for 2026 with sources and dates: dials per meeting, connect rates, SDR quotas, no-shows and cost per held meeting, decoded.

Eathan Brown · 27 Oct 2026 · 9 min read
Strategy

Business to business appointment setting: how it works, who does what and when to skip it

Business to business appointment setting explained: who does what, how a meeting gets qualified and handed off, a cost worked example, and when not to use it.

Eathan Brown · 27 Oct 2026 · 7 min read
Strategy

Agency lead generator: how to build one that wins you clients

Agency lead generator explained: what the term means, how to order referrals and outbound, a funnel calculation per client won, and how to protect domains.

Eathan Brown · 26 Oct 2026 · 9 min read
Strategy

A go-to-market template that fits on one page (with a 30-day outbound test)

A go to market template you can copy: ICP with a why-now signal, message, motion and a 30-day outbound test with the capacity math, plus what to skip.

Eathan Brown · 26 Oct 2026 · 8 min read
Strategy

How B2B sales automation works, from trigger to booked meeting

B2B sales automation explained end to end: how triggers and agents run outbound, where a human approves, and what results to expect from published benchmarks.

Eathan Brown · 26 Oct 2026 · 7 min read
Strategy

Meetings booked: what the metric means, and how it differs from held and qualified

Meetings booked is the count of meetings scheduled with prospects. See how it differs from meetings held and qualified, with counting rules and a worked example.

Eathan Brown · 26 Oct 2026 · 5 min read
Strategy

Saleshandy vs Instantly: which cold email tool is better, and for whom?

Saleshandy vs Instantly compared from both vendors' own pricing pages: real plan costs, contact caps, cost per 1,000 emails and who should pick which.

Eathan Brown · 26 Oct 2026 · 8 min read
Strategy

Appointment setting companies: 9 options, what they cost and what they actually promise

Appointment setting companies compared on published price, contract terms and cost per held meeting, from Belkins to CIENCE and Leadium. Checked October 2026.

Eathan Brown · 25 Oct 2026 · 10 min read
Strategy

Lindy AI reviews: is it worth it, and is it any good for outbound?

Lindy AI reviews pulled together: current pricing, what G2 and Trustpilot say, a cost-per-lead worked example, and who should skip it for outbound sales.

Eathan Brown · 25 Oct 2026 · 8 min read
Strategy

Outsourcing sales: what it costs, when it works and what to keep in-house

Outsourcing sales explained: retainer and per-meeting prices, a cost-per-meeting worked example, when it fails and what to keep in-house before you sign.

Eathan Brown · 25 Oct 2026 · 8 min read
Strategy

AI SDR human in the loop: what to approve, what to escalate, and what to let run

AI SDR human in the loop, explained: what the agent should do alone, what needs approval, what an approval card should show, and which replies to escalate.

Eathan Brown · 18 Sept 2026 · 8 min read