As Senior Editor and Growth Expert at Outbound Labs, Eathan writes about cold email deliverability, writing first lines that reference something real about the buyer, acting on website visitor intent, and where AI agents help in outbound sales and where people should stay in charge.
Every guide on this blog follows the same rules: practical steps a small team can apply the same week, numbers with their source and date, and no claims about results we cannot show.
Belkins reviews from Clutch, Trustpilot and TrustRadius, its four published prices, cost per held meeting maths, and who should skip it. Checked Nov 2026.
Eathan Brown · 2 Nov 2026 · 8 min readSDR agency vs in house SDR compared on speed to meetings, control, management load, contracts, meeting quality and attrition, with a switch-over checklist.
Eathan Brown · 2 Nov 2026 · 8 min readInstantly AI pricing from Instantly's own pages: outreach, credits, CRM and bundles, cost per 1,000 emails, and the contradictions to check before you pay.
Eathan Brown · 1 Nov 2026 · 9 min readA Lindy AI alternative for every job: Zapier Agents, n8n, Gumloop, Relevance AI, Apollo, Salesforge, AiSDR and Outbound Labs, with a cost for 500 prospects.
Eathan Brown · 1 Nov 2026 · 9 min readSDR cost statistics for 2026: fully loaded seat cost, ramp, attrition and cost per held meeting for in-house, outsourced and AI SDRs, each number sourced.
Eathan Brown · 1 Nov 2026 · 9 min readAutonomous SDR defined: what the label means, the autonomy levels from drafts to autopilot, how it differs from an AI SDR or sequencer, and a 4-question test.
Eathan Brown · 31 Oct 2026 · 5 min readExplee vs 11x compared side by side: $30 pay-as-you-go against a reported $36,000+ annual contract, plus channels, data, reviews and who should pick which.
Eathan Brown · 31 Oct 2026 · 7 min readA go to market strategy for startups that starts with outbound: when it fits, how to pick the first channel, the capacity maths and a 30/60/90 plan with stop rules.
Eathan Brown · 31 Oct 2026 · 9 min readIs Artisan AI worth it? Conflicting prices compared, credit-to-cost-per-meeting math, the approval question and a 30-day test to run before you pay.
Eathan Brown · 31 Oct 2026 · 7 min readSales cold email templates for recruitment agencies: four copy-ready emails keyed to hiring signals and fee model, plus follow-ups and compliance basics.
Eathan Brown · 31 Oct 2026 · 8 min readQualified pricing is quote-only. See the three plans and published limits, what Vendr deal data and third parties estimate, and a break-even check before you sign.
Eathan Brown · 30 Oct 2026 · 8 min readSaleshandy review built from the vendor's own pricing page and review-site themes: real monthly cost for 9 mailboxes, credit limits, and who should skip it.
Eathan Brown · 30 Oct 2026 · 8 min readSmartlead alternatives compared from vendor pricing pages: Instantly, Saleshandy, Salesforge, Apollo, AiSDR and more, with cost per 1,000 emails.
Eathan Brown · 30 Oct 2026 · 10 min readAI in sales examples from SaaStr, Salesforce, Microsoft and NetSPI, with the reported results, who reported them and the human work each one needed.
Eathan Brown · 29 Oct 2026 · 8 min readIs 11x worth it? Reported pricing, a break-even table for meetings booked, the break-clause risk, and a checklist to run before signing an annual contract.
Eathan Brown · 29 Oct 2026 · 8 min readWhat is GTM engineering? A plain definition, a worked signal-to-meeting example, how it differs from RevOps with job-posting data, and when to hire one.
Eathan Brown · 29 Oct 2026 · 5 min readBuild an automated sales process in seven steps: write it by hand, automate research first, ramp volume, set stop rules and loosen approvals in stages.
Eathan Brown · 28 Oct 2026 · 8 min readlemlist vs Mailshake from both vendors' pricing pages: cost for 1, 3 and 5 users, mailbox limits, LinkedIn rules, stale claims to ignore and who should pick which.
Eathan Brown · 28 Oct 2026 · 9 min readRB2B pricing from its own page: Free, Starter $79, Pro from $149, Pro+ from $199. See what each includes, the cost per identified visitor and hidden costs.
Eathan Brown · 28 Oct 2026 · 8 min readRelevance AI reviews pulled together: current Pro and Team pricing, a cost-per-lead worked example, G2 themes, and who should skip it for outbound sales.
Eathan Brown · 28 Oct 2026 · 8 min readHow a sales automation system works, part by part: data, triggers, sequencing, sending, CRM sync and approvals, plus a sample outbound campaign with capacity maths.
Eathan Brown · 28 Oct 2026 · 8 min readAppointment setting statistics for 2026 with sources and dates: dials per meeting, connect rates, SDR quotas, no-shows and cost per held meeting, decoded.
Eathan Brown · 27 Oct 2026 · 9 min readBusiness to business appointment setting explained: who does what, how a meeting gets qualified and handed off, a cost worked example, and when not to use it.
Eathan Brown · 27 Oct 2026 · 7 min readHow much does appointment setting cost? Retainer, per-meeting, in-house and AI prices, cost per held meeting maths and a ceiling by deal size. Checked Oct 2026.
Eathan Brown · 27 Oct 2026 · 7 min readlemlist alternatives compared from vendor pricing pages: Instantly, Smartlead, Apollo, La Growth Machine, Reply.io and AiSDR, with cost per 1,000 emails.
Eathan Brown · 27 Oct 2026 · 10 min readAgency lead generator explained: what the term means, how to order referrals and outbound, a funnel calculation per client won, and how to protect domains.
Eathan Brown · 26 Oct 2026 · 9 min readA go to market template you can copy: ICP with a why-now signal, message, motion and a 30-day outbound test with the capacity math, plus what to skip.
Eathan Brown · 26 Oct 2026 · 8 min readB2B sales automation explained end to end: how triggers and agents run outbound, where a human approves, and what results to expect from published benchmarks.
Eathan Brown · 26 Oct 2026 · 7 min readMeetings booked is the count of meetings scheduled with prospects. See how it differs from meetings held and qualified, with counting rules and a worked example.
Eathan Brown · 26 Oct 2026 · 5 min readSaleshandy vs Instantly compared from both vendors' own pricing pages: real plan costs, contact caps, cost per 1,000 emails and who should pick which.
Eathan Brown · 26 Oct 2026 · 8 min readAppointment setting companies compared on published price, contract terms and cost per held meeting, from Belkins to CIENCE and Leadium. Checked October 2026.
Eathan Brown · 25 Oct 2026 · 10 min readlemlist pricing from its live page: Email $55-69 a month, Multichannel $87-109 per seat, plus credits. Real cost per seat, per email and per meeting.
Eathan Brown · 25 Oct 2026 · 7 min readLindy AI reviews pulled together: current pricing, what G2 and Trustpilot say, a cost-per-lead worked example, and who should skip it for outbound sales.
Eathan Brown · 25 Oct 2026 · 8 min readOutsourcing sales explained: retainer and per-meeting prices, a cost-per-meeting worked example, when it fails and what to keep in-house before you sign.
Eathan Brown · 25 Oct 2026 · 8 min readRB2B alternatives compared using prices from each vendor's own page: Leadfeeder, Albacross, Warmly, Vector and more, plus the cost per identified visitor.
Eathan Brown · 25 Oct 2026 · 9 min readAI cold email deliverability, step by step: the Gmail, Yahoo and Outlook rules, safe sends per inbox, and the stop rules an AI SDR must enforce itself.
Eathan Brown · 9 Oct 2026 · 9 min readHow AI SDRs personalize emails: the signals they read, a worked example from job post to first line, which signal suits which seniority, and how to test it.
Eathan Brown · 2 Oct 2026 · 8 min readA website visitor follow up email that gets replies: pick the right person from the pages they read, send within days, never mention the visit, stay compliant.
Eathan Brown · 25 Sept 2026 · 9 min readAI SDR human in the loop, explained: what the agent should do alone, what needs approval, what an approval card should show, and which replies to escalate.
Eathan Brown · 18 Sept 2026 · 8 min read